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Ellen Ford Krider

Vice President Financial Advisor

RBC Wealth Management, and their parent company, Royal Bank of Canada, have been actively and visibly involved in supporting LGBT equality for many years. RBC Wealth Management has received the top score from The HRC Corporate Equality Index and recognition as a “Best Place to Work for LGBT Equality” for the eighth time. Their focus is on LGBT clients, LGBT employees, and the communities they serve. To quote RBC’s President and CEO, Dave McKay, “Diversity and growth are not just integrated, but inseparable. This belief is at the heart of RBC’s Value of Diversity & Inclusion. We embrace diversity for innovation and growth.

Ellen Ford Krider is a First Vice President-Financial Advisor with RBC Wealth Management. She has been in the financial services industry for 34 years. As a Certified Financial Planner™, she is well equipped to help clients with all aspects of their financial life. RBC’s support of diversity is what drew Ellen to join them in 2009 after 25 years with Merrill Lynch. As a longtime ally of the LGBT community, she has built a significant portion of her business serving the community. In addition, she regularly works to build diversity awareness both within RBC and the local community. She has been involved in the RBC Employee Resource Group, PRIDE, and locally supports The Pride Center at Equality Park, Our Fund, Equality Florida and other local efforts. She has been married to Ed for 35 years and has 2 grown children and 2 granddaughters. 


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